Your Representative

Your Ambassador

Julie Godshall

Become an Ambassador Host a Trunk Show

Changing the world from Madison, WI

Hi! I'm Julie, and I'm thrilled to add more beauty, story, and world impact to your life. Thank you for learning about Noonday and about my story! You can read and learn more at my blog,, as well. See a curated list of my customers' favorite pieces - then create your own wish list! - at Reach out to say hey, book your show, and more: Noonday Collection uses fashion to create meaningful opportunities around the world. Noonday invites women across the United States to become Ambassadors: stylists, storytellers, and social entrepreneurs who create a marketplace in their communities for artisan entrepreneurs. By connecting artisan businesses to this growing marketplace, Noonday empowers them to create dignified jobs in vulnerable communities. I came to Madison, WI in 2004, and added to my family my husband Jon in 2005, son Timothy in 2010, and daughter Christina in 2012. Other than a very small part-time job, I've been a stay-at-home mom since Christina was born. By the time we prepared to send Timothy to Kindergarten in 2016, I had already been wondering what was next for me. In the meantime, I had felt a tugging at my heart for several years around issues of poverty, slavery, and abuses to the environment and to people that are so prevalent in many industries. I changed the way I viewed my spending, wanting to be aware of abuses but also of businesses that were promoting empowerment and flourishing for their employees and stewardship of the earth. I had wondered if this tugging would point me toward a volunteer or even career role, in which I could inspire others to use the power of their spending money for good. I decided to patiently but actively discern in prayer what this could mean. I certainly never expected this tugging to lead me toward selling jewelry, but once I learned about Noonday Collection, I couldn't stop thinking about it! It gives me an opportunity to amplify the work of amazing entrepreneurs who are using business to build up their local economies and empower vulnerable people in their communities...bring in business for the talented artisans, helping create jobs so more lives can be about how our spending money, not just our giving money, can be a powerful tool for off beautiful items that can make women in my community shine...AND earn money for my family, with flexible hours, at the same time. Sign me up!! When you shop Noonday Collection, you join our dream of creating a flourishing world where children are cherished, people have jobs, women are empowered and we are connected. Please browse my site to place an order, or contact me to book a trunk show (online shows are an option if you're not local). Hostesses receive great perks! Noonday even does adoption fundraiser trunk shows. Connect with me if you’re curious about the Ambassador opportunity for you. Happy shopping! Shalom, Julie (Photo: Abbie Foster Chaffee)

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